| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
|
||||||||||||||
| |
|
|
|
|
|
|
||||||||||
|
||||||||||||||||
 |
|||||||
|
RECENT WORK
: : campaign to counteract negative public opinion surrounding
a controversial health supplement ingredient |
 |
Communications
|
We provide the specialized communications and marketing expertise that most
organizations cannot staff internally. We provide guidance and also full
implementation. We can help to prioritize key objectives, develop strategic
communication plans, prepare budgets, select and tailor tactics to objectives,
integrate traditional and electronic media and create the means to measure
effectiveness. Our Role. Our strategy and planning role varies based on individual client needs. Typically it begins with situation assessment and strategic counsel, but frequently continues to include some levels of program design, hands-on development of tools and implementation. Examples of specific strategy & planning activities include: :: Communication program assessment / planning :: Institutional & brand positioning strategy :: Message development / writing :: Public / media relations :: Interactive media strategy / management :: Visual identity development :: Creative direction / design management :: Program effectiveness measurement Recent strategic communication engagements: :: Development and implementation of an artwork classification system, multilingual communication tools and informational database structure to help respond to and inform journalists, collectors and critics about the more than 2,000 works of a master painter based in Florence, spanning a half century and scattered throughout collections worldwide :: Online public and media relations campaign to counteract unbalanced reporting and negative public opinion surrounding a controversial health supplement ingredient; Driven by an audience search behavior study and included development and positioning of a coordinated network of objective and informational content resources :: Bi-lingual communication program to introduce the services of a European premium custom-tailoring service to a multinational consumer audience and to overcome the inherent skepticism in remote fitting and purchasing :: Repositioning of the brand of a rapidly growing U.S.-based marketing services agency to communicate integrated capabilities across diverse sectors while preserving the flexibility to continue to attract clients with singular needs :: Unification of the complex messaging of a large university system's multifaceted and decentralized network of online properties :: Analysis and redesign of a midsize communication agency's new business development process, lead qualification protocol, response mechanisms, tools, tracking and staffing needs |
||||
 |
|||||||
|
|
|||||||
|
|
|
|
|
|
|
|