The web is quickly becoming the first stop for nearly everyone seeking information, products and services. However, simply having a web site means little if seekers are unable to easily find it among the more than 5 billion web pages now competing for their attention. For the public-facing institution or enterprise, being found — more than ever before — means being easily "findable" at the web's search engines and directories.

Web Search Positioning™
Web Search Positioning™ addresses this key communication challenge of today:

How to be found MORE OFTEN by MORE MEMBERS of your TARGET AUDIENCE

Web Search Positioning™ is a proprietary methodology for improving web search visibility. We created it for forward thinking clients back in 1997 when most people were still first discovering the Internet. Since its inception it has been continuously refined and continues to deliver dramatic results. Web Search Positioning™ is unique among optimization methods in that it is guided by detailed research of what and how people are actually searching for a topic. We apply this essential insight, coupled with a detailed understanding of search indexing technologies, to maximize a site's findability by the most important audience — the people actually looking for it.

Human Behavior-Based.  Optimizing a web site to be found without clear knowledge of how people are searching for its content seems to miss the central objective: connecting with interested seekers. Web Search Positioning™ is based on actual search behaviors; the topics people are currently searching and also how they search. We begin by researching the universe of relevant topics that web users are searching and identifying the most frequent among them and the specific terminology contained.   (why this is so important)

Value Built Directly Into the Site.  Unlike common technology-based tricks and pay-per-referral schemes, Web Search Positioning™ can often be nearly self-sustaining, requiring minimal ongoing investment. Our approach, rather than relying on shortsighted technology schemes, is to build value directly into our client's property — the web domain and the site itself. Informed by relevant search behavior trends, we carefully adjust the numerous code, content, structural and domain elements to form a carefully coordinated system which will wield the greatest influence with search site editors and indexing algorithms.

Customization.  The other key to the success of our approach lies in its custom and hands-on nature. Each site we touch is approached as a unique opportunity requiring a tailored strategy based on a site's characteristics, its audiences and the positioning objectives. Similarly, all communications with the key search sites are performed and verified manually to further ensure success. No "one size fits all" automation. [Our insistence on this "artisan" approach is the reason we've never sought to be a volume "optimization" service. Not coincidentally, it is also a key to the results we achieve.]


How well does it work?   Our Web Search Positioning™ programs have proven dramatically successful, achieving sustained traffic increases of more than 1,200 percent, comprised of visitors seeking precisely the content of the subject site.

We've applied Web Search Positioning™ for clients ranging from world-leader institutions such as John Hopkins University to professional service agencies to small independent boutiques.